Describe how you’re going to introduce your product/service to your target market:

Where do you find your customers and how do you plan to reach them?

Are you going to use banner ads on the Internet?

Are you going to use direct mail advertising? E-Zine sponsorship?

What about Google AdWords and Overture pay-per-click campaigns?

Think carefully about  all the methods of promotion available and only list techniques, you believe, can produce  the best results for you.

Also remember to think about how much  you can spend to on your marketing campaigns each month. 

What free advertising techniques are you going to use?

Are you planning to start affiliate marketing campaign?

Finally, how will you evaluate the results?

Create a strategy and develop an action plan with deadlines for implementing them. And remember, your target customer must not only know your product exists but must also understand it's value and benefits well.

How are you going to deliver your product? What other companies will you work with? What insurance policies will you need?

If you are going to sell Informational product, where will your product be placed so customers have access to it?

What is your shipping and return policy going to be?

How quickly can you make/get your products and how many can you store?

If there’s seasonal demands for your products (if you produce Halloween or Christmas decorations, for example), how are you going to manage peak production and sales periods as well as slow periods?

Are you going to sell to individuals, re-sellers or both?

7. packaging

Always look at every visual element in the packaging of your product or service through the eyes of your critical customer. In online business the most important component of "packaging"  is your Website! Without a Website that appeals to your target audience, your other marketing efforts will be a waste of time.

No matter how many visitors come to your website, if you don't have a stimulating, trust inspiring environment, they just go away and never come back. Always remember that people form their first impression about your product and your business within the first 30 seconds of seeing your Website.  For more information see our Design Your Website section.

Another component is the actual "packaging".  How would you feel if the product you received was packaged in old filthy box filled with old newspapers?

Believe it or not, it happened to me more than once!  And even the product itself was great quality, my fist impression was completely ruined and I never ordered from this Internet store again.

It doesn't mean you have to buy an expensive packaging materials and deliver your products in light blue box with  silver ribbon :) It would be very nice though, wouldn't it? But let's stay realistic and understand that this is not quite possible - you'll have to charge pretty much for the packaging to offset the costs.

Just try using decent boxes and clean filling materials. How hard could it be? By the way, if you deliver your product using Priority mail, you have  free boxes available at your post office. 

If you sell Information product, pay close attention to e-book design and cover.