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Online
Business L(a)unch™ > Planning
Your Business:
Plan For Success > Write a
Business Plan
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2.
business purpose (mission)
Write about why you want
to start a business and what you have to offer. If your
mission is "to make money", this is not a good start. Business
should be all about providing a great product or service to your
customers. If you do it well, then the money will flow.
Show how your
product/service meets your customers’ wants and needs:
How does your product or service
help your customer get what he/she wants?
What features
does it have?
How will your
customers benefit from your product/service?
What problem does your
product/service solve?
How do you see
your business making a difference in your customers’ lives?
Think
about what your business’s mission really is!
Write about your product or service:
What product or/and service are you going
to offer your customers?
How did you choose these? Why?
How will your product or/and service
change over the next years?
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I'm not a driven businessman, but a driven artist. I
never think about money. Beautiful things make money.
-Lord Acton |
Think about how your product/service is unique
and why you’ll succeed. Include as much details as
possible: features and benefits, packaging, service, warranties,
guarantees - every important detail. The more clearly you
describe your product in your plan, the better you’ll
communicate with your target customers.
What makes you different
from your competitors?
What do you do better, cheaper
or faster, with higher quality or with a different spin?
What are you offering that they
aren't?
Why do you think customers will buy from
you, and not from your competition?
Try to be specific, not vague.
3. pricing
The
ideal price for any product or service is one that acceptable to
your customer and brings maximum profits to you.
How are you setting prices for your products or
services?
Will
you offer discounts and promotional pricing?
Try to
create some sort of pricing model to justify your prices. You
could start by researching what others are charging for similar
products.
There are many pricing techniques such us
evaluating product features and customer benefits, marking up
your cost of production, undercutting competitors' prices or
combination of all.
Is your price going to be lower, higher,
or about the same as competition?
Why did you choose this pricing strategy?
If your price your product higher than
your competitors, why do you think your customers are willing to
pay this price?
How will your product save or make the
customer more than the price?
Does it have any features like
convenience, exclusivity, or quality the customer would be
willing to pay extra for?
4. Your
Prospect (your potential customer)
Now is a time
to
describe your target customer. Provide complete information;
include as many details as possible.
Write
down everything you’ve learned about your target market while
doing market research, including existing competition. Describe
in details who your customers are, what they need and want, and how many of them
exist on the Internet.
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