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Online Business L(a)unch™ > Internet Safety: All about Phishing Scam

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Phishing scam

Have you heard about 'phishing scam'? This is  the most popular form of online fraud. The term 'Phishing' (pronounced  'fish'ing') is a slang 'techie' word means "Fishing for personal information". 

Internet Scam Alert - Phishing Scam

The 'phishers' try to fish you online, by e-mail or even by regular phone, and if you're not careful enough, you could be easily tricked into giving your  social security number, your bank account details,  your PIN, your mother's maiden name, your credit card number and other personal information.

Once they have your information, they could steal your identity, use your credit cards for  unauthorized purchases and even clear out your entire bank account, or simply sell your personal information to identity thief.

email Phishing

The most popular form of 'phishing' is fraudulent emails:  pretending to be from your bank,  government agency, your internet service provider, legitimate retailer (Amazon, Buy.com, etc.), eBay, online payment service (PayPal, 2Checkout, ClickBank) or  other well-known  organization that you may deal with, the email asks you to “verify” or "update" your personal information.

They often use pressure tactics or play on your security fears, like claiming that "your account will be closed down unless a log-on is completed", or "you have unauthorized transaction on your account" or  " there was attempt for unauthorized access to your account". They can also say "your account data has been lost during technical difficulties",  "the site is having technical updates" or give you any other 'legitimate' reason.

Phishing email usually contains a form where you asked to enter your personal information then press "send", "verify", "update", etc., or provides a link. The link takes you to the Website that often look EXACTLY like the real company's Website, or to the real legitimate Website but opens a popup window  on top of it.

Latest phishing emails may even ask you to call a "customer support" number to speak with "customer service representative". Once you called this number, a live "representative" or automatic response system will be happy to have your personal information.

The most sophisticated phishing emails using the graphics, logos and authentic look-and-feel of legitimate Website  can be almost impossible to recognize!

phone phishing

Unfortunately you may also get a phishing phone call: sometimes it's a live person pretending to be from your bank, credit card company, insurance agency, mortgage company, medical office, government agency - you name it, asking for your personal information. Sometimes you get a recorded message providing a phone number to call.

 

online fraud prevention tips

Although complete prevention is virtually impossible, there are  some steps you can take to prevent yourself from online fraud:

First of all remember, that your bank or other legitimate organization will never ask you to provide your personal information by e-mail. If there's any problem or suspicious activity on your account, your bank, credit card company or other organization will most likely send you a note by regular mail. You credit card company may also call you  BUT only to let you know about suspicious activity on your account: they will not ask for your security information.

suspect EVERY email, website, or phone call requesting to provide, update, or verify your personal information!

If you are concerned about your account, contact the organization mentioned in email or recorded phone message you received. Only use the customer service phone number listed on your past invoices or statements, or on the company's Website. Just remember to open a new browser window and type the URL in address bar: this will guarantee you are going to  the actual, legitimate website!

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